Ultimo, the famous UK-based leading designer innerwear maker has signed on British lingerie and catwalk model Abbey Clancy as the new face of the brand.
The 27-year-old beauty will appear in a series of Spring/Summer 2014 campaigns, due to be unveiled sometime in January, next year.
The Strictly Come Dancing star will be seen posing in some of the new exotic pieces from the label’s revamped Miracle Solutions range, which caters for women with cup sizes ranging from A to DD.
The forthcoming campaign will coincide with the Glaswegian brand’s new website launch and would be supported by strong marketing promotions.
Before Abbey Clancy, the glamorous Argentinean actress Luisana Lopilato was the face of Ultimo, which operates through a network of 23 ‘shop-in-shop’ boutiques and 145 outlets within Debenhams stores.
Fibre2fashion News Desk - India