Among the brands that will be participating in this first edition: ACF (Avec Ces Frères) (Great Britain), CB Made in Italy (Italy), Kenneth Field (Japan), Munsoo Kwon (South Korea), Rumisu (Turkey), Six Lee (Belgium), W-D Man (Italy), Andrea Cammarosano (Italy), IOU Project (Spain), Tigran (Russia) and Sasha Kanevski (Ukraine).
“THE LATEST FASHION BUZZ”, says Agostino Poletto, deputy general manager of Pitti Immagine, “aims at offering support and visibility to prêt-à-porter and accessory designers who work on a new concept of modern in both the formal and sophisticated informal keys. Together with GQ Italia and L’Uomo Vogue we have done intensive scouting and made very careful selections.
“The designers invited to accept this challenge are not only new names, but also already established designers with a very personal approach to experimentation. It is to them that we want to offer the ideal platform for presenting their unique looks to the top buyers, the press and the international fashion system which, season after season, gather in Florence for the Pitti Uomo fair.
“One of our several missions has long been that of promoting young talents on the international stage through special projects and events. And this new program fits perfectly into this context, flanking projects such as the Who is On Next? Uomo competition that we produce with AltaRoma and L’Uomo Vogue, or the special area Super Talents, in Milan, curated by Vogue Talents during our Super showcase”.
And here are the 11 names participating:
ACF (Avec Ces Frères) – Sam Lambert and Shaka Maidoh founded the artistic-creative collective, AFC, to imbue the concept of “sartorial” with new life, revitalizing “time-worn” designs through the dynamic collaboration of their network.
This season, ACF presents the new couture line, Avec Ces Frères: tailoring for travel made by masters of tailoring who travel. With its definitely architectural structure, the outfit embraces the image of modern, wearable garments that are clean/linear/creative and travel-friendly.
Andrea Cammarosano – Andrea Cammarosano launched his label in 2010 with a concept that combines different experiences and influences such as the avant-garde spirit of Belgian fashions, the skill of Italian craftsmanship and a strong cosmopolitan current.
Travel is an ever present theme in his collections that are characterized by a streak of humor and intelligence, Made in Italy and conceived for men who live in London, Tokyo or New York. The clothes are brimming with cultural elements with which to dialogue and play – and are dedicated to citizens of the world.