The Louis Vuitton townhouse pops up in Selfridges
Truly this is the week of momentous shop openings. Build and they shall queue. But now that the pop-up shop is practically ubiquitous on every high street, the cutting edge retailer needs a new concept.
Enter the town house shop. Mayfair is full of them - although just as the pop-up store was a bit misleading, so is the town house. The latest, from Louis Vuitton opened today complete with 12 maids a-dusting (a fare-thee-well to former Vuitton creative director Marc Jacobs, who deployed frilly aproned maids as props for one of his shows seasons ago).