Popular American rapper Pharrell Williams has entered into a new collaborative deal with the Japanese clothing brand Uniqlo.
As part of his I Am Other creative collective, the chart topping ‘Happy’ hitmaker has created a new line
 of limited-edition T-shirts and hats for the retailer.
Slated to be available for sale from mid-April, 2014, onwards, the collection will be sold under the Uniqlo’s re-branded printed T-shirt line
The New Model T.
Other than designing the range, the 40-year-old musician will also appear in all the visual campaigns of the collection, which will be sold in nearly 14 countries, including the United Kingdom.
Founded in 1949, Uniqlo is a casual wear designer, manufacturer and retailer with operations in China, Hong Kong, Taiwan, France, Malaysia, the Philippines
, Russia, Singapore, South Korea, Thailand, the United Kingdom, the United States and Indonesia.
Apart from the Uniqlo line
, Pharrell Williams is also involved in a sustainable fashion project called RAW for the Oceans with the famous denim manufacturer G-Star RAW. |
Fibre2fashion News Desk - India |
