|Missy Robertson has always been busy long before the fame of A&E's Duck Dynasty came knocking on her door.|
As the wife of Jase Robertson, her growing schedule demanded numerous public appearances and beckoned her to fill a void in the fashion industry – a stylish yet comfortable and age appropriate clothing line.
The line is in collaboration with Stephanie Carter's Southern Fashion House, which produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. Robertson has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition.
"I felt there was a void in the market for busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes," says Missy Robertson.
When asked who the target Missy Robertson by Southern Fashion House customer is, Missy says, "At first I thought it would be a woman like myself – a busy mom who is always on the go. However, my 19 year old cousin loves every piece that I've worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me."
"I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so. When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began," says Stephanie Carter of Southern Fashion House.
Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary.
The collection is rich in its interesting patterns and colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for.
Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort. The Spring Collection, debuting January 2014 at Market in Atlanta, Dallas and Las Vegas, consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are versatile and affordable.
Southern Fashion House